//store the quotations in arrays
quote = new Array(17);
who = new Array(17);
quote[0] = "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.";
who[0] = "Philip Kotler, Marketing Guru - Author and Professor of Marketing at Northwestern University ";
quote[1] = "A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider on our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.";
who[1] = "Mahatma Gandhi";
quote[2] = "Drive thy business or it will drive thee.";
who[2] = "Benjamin Franklin";
quote[3] = "There's a saying in the United States that the customer is king. But in Japan the customer is God.";
who[3] = "Tak Kimoto - CEO Sumitronics";
quote[4] = " If the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday,' that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.";
who[4] = "Unknown";
quote[5] = "Planning is everything, the plan is nothing";
who[5] = "General Dwight D Eisenhower";
quote[6] = "We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need, and will want, and make sure we're there, ready.";
who[6] = "Akio Morita from Sony Corporation";
quote[7] = "Marketing is not an event, but a process. It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.";
who[7] = "Jay Conrad Levinson";
quote[8] = "Don't be afraid of your competitors. Be afraid of your customers. They're the ones with whom you have a relationship.";
who[8] = "Jeff Bezos - CEO Amazon";
quote[9] = "In strategy it is important to see distant things as if they were close, and to take a distanced view of close things.";
who[9] = "Miyamato Musashi - The Book of Five Rings";
quote[10] = "Society has a surplus of similar companies, employing similar people with similar backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.";
who[10] = "Kjell Nordstrom & Jonas Ridderstrale - Funky Business";
quote[11] = "If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle. If you know yourself, but not your enemy, for every battle won, you will suffer a loss If you know your enemy and yourself, you will win every battle.";
who[11] = "Sun Tzu - The Art of War";
quote[12] ="The light that a man receives by counsel from another is drier and purer than that which comes from his own understanding and judgement, which is ever infused and drenched in his affections and customs.";
who[12] = "Francis Bacon - Essays";
quote[13] ="Consumption is the sole end and purpose of all production and the interest of the producer ought to be attended to, only so far as it may be necessary for promoting that of the customer.";
who[13] = "Adam Smith - The Wealth of Nations";
quote[14] = "I kept six honest serving men,(They taught me all I knew) Their names are What and Why and When And How and Where and Who.";
who[14] = "Rudyard Kipling";
quote[15] = "Judge a man by his questions rather than by his answers.";
who[15] = "Voltaire - Candide";
quote[16] = "If a man begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties.";
who[16] = "Francis Bacon - Essays";
//calculate a random index
index = Math.floor(Math.random() * quote.length);
//display the quote
document.write("\n");
document.write("" +quote[index] + "
");
document.write("" + who[index] + "\n");