What is Marketing?

Is it?
sales, market research and opinion surveys,sales promotions and incentives, advertising, customer relationship management, cause related marketing and corporate social responsibility, direct mail, direct marketing, packaging, point of sale, display material, brochures, corporate identity and image, web and viral marketing, web site development and design, permission e marketing, design, new product development, press relations, public relations, sponsorship, external and internal communications, product placement, marketing planning and services, marcomms, exhibitions and conferences, search engine optimisation, spin, blah blah blah,etc

It’s all these and much, much more. The list above is a pretty fair compilation of the services that go into marketing, but what is the real essence of marketing?

If business success is all about balancing supply and demand, marketing is entirely about demand:
What it is; How to create it; Where to find it; What to do with it.

The answers come from understanding the customer.

So demand is all about customers. Finding them, hanging on to them and giving them what they want.

The Chartered Institute of Marketing describes Marketing pretty succinctly as:

"The management process which identifies, anticipates, and
supplies customer requirements efficiently and profitably"

That’s what Marketingbeast can do for you, or help you do it for yourself